Online B2B Lead Generation Made Easy

Lead Generation

From the warm climbs of San Francisco, California to the cooler lands of Vermont, Maine businesses are using the Internet to advance their business models and success.  The Internet is a unique resource for creation of sales leads and connecting with customers, called B2C sales, and other businesses, B2B sales, all around the world.  As an owner, or web developer, for a company there are many things that can be done on your website to help generate business leads and bring customers and business to your site and through the site to your company.  Some of these methods are as follows:

  • Use of auto responders.
  • Generation of free reports.
  • Offerings included in, or just after, registration forms.
  • Creation of opt in mailing lists.
  • Business to business referrals.
  • PPC for direct search leads.

Many of these methods tie closely together as can be seen by taking each in more detail.

Autoresponders

Autoresponders are software packages that are created to automatically respond to input from any customer, fellow business owner or otherwise.  The job of the autoresponder can be as simple as acknowledging receipt of information from the user and providing future contact information, or can be as complex as monthly mailings.  Once a customer has show interest in your business it is critical that they are kept returning to the website, whether it is for information, offers or contests.  An autoresponder can help you to keep track of leads automatically in a much more efficient way than manual tracking.

Free Reports

The offering of free services is a powerful marketing tool for bringing customers to your company website.  Many sites use offerings of credit reports, personal profiles, horoscopes and such to encourage users to come to their site.  The initial report is free, but then can be used to link into services and products that the company stands to make a profit on.  In order to best use this type of lead generator you must determine what on your site can be appropriately connected to a free offer. Leadpages is a great tool for making this happen. What is your base product and therefore what branches can spring from it.  Don’t be tempted to use a free report that is completely unrelated to your product as this will more likely result in the user clicking away from the site once they have the report they want, instead of looking more deeply into your offerings.

Registration Offerings

These leads generally tie into a sign up or registration form.  This form may be a registration for a forum or in order to receive a report, catalog or other company service.  At the end of the registration form offerings can be made for other services or products that the user can opt in for, sometimes at a much decreased price, as part of registration.  For example, a site on photography might use a registration offering to give users a year’s subscription to their photography magazine with a 15% discount if it is signed up for as part of the registration process.  Like the free report these offerings need to tie into your company’s product or services so that a connection between the product and the company is maintained, bringing the customer, no matter if it is an individual or a company, back for future references or purchases.

Opt In emailing Lists

Mailing lists are a well prove and very valuable way to keep in touch with other businesses and customers and to quickly get word out to interested parties about promotions, sales, new product lines and changes in business.  The temptation with such lists is to purchase lists from other businesses and flood businesses and individuals with your company information.  This is a danger as such mailings are often classified as junk mail or spam mail and can result in your site being blocked by various ISPs at the request of their users.  Better than purchasing unfocused lists is to allow for users to opt in to the mailing list.  Provided a link where users can register for a newsletter or other company mailing list and then focus your efforts to these parties, who have already shown interest in you and your product. You can also use opt-in software such as Sumo, which gives you a suite of tools for collecting email addresses.

Business to Business Referrals

Of all leads you can generate, none hold the sway as positive word of mouth and referrals from other trusted businesses in similar or related fields.  Many businesses are willing to exchange referral links or articles in exchange for the same kind of reference from your site back to theirs.  These links can create a powerful symbiotic relationship between companies in order to exchange goods and services both between businesses, and in bringing in outside customers to both.  Often these referrals are not difficult to obtain, as other businesses are just as eager as you are.  Be sure that any company you give a referral to is a company that is reputable and will keep your customers as happy as you keep them as your referral ties you to this alternate company in the mind of your customers and other businesses and you wish to keep the impression of your business as positive as possible.

lead generation

PPC Leads

In Knoxville PPC generates a lot of quality leads for service industries. From lawyers to plumbers and dentists, you can set a budget and generate steady leads for your business. New business will come flooding in, because people searching for your type of business will find you. you’ll soar to the top of the search engines, skipping everyone else. You have to pay for it, but it can be the quickest way to grow your business, with the biggest ROI.

While these methods are by far not the only ways to generate online leads they are some of the most frequently used, and, by far, the most effective in the current online community.  The online market space is only going to increase and companies that wish to work strongly with other businesses and their consumer base must take advantage of this space if they wish to succeed!

No Coding Required: 5 Free Tools to Help You Build Websites

Tools to Help You Build Websites

There are so many ways to build a website that sometimes it can be confusing.

The first thing you need to decide when building a website is, what is its primary purpose?

Will you use your site only to build a list, will you provide content, do you want to generate passive income?

These are all questions you want to answer before you begin to build your website.

Once you decide what type of website you want to build, then choose the right tools. This will save you a lot of frustration in building a new website, and it’s not really necessary for your to understand HTML in order to build an effective website.

1. Landing Pages

Landing page builders are effective if you want to build a list. You can also use them to help you promote on sites like Google Adwords or Overture.

Most of these sites require some type of landing page now because they won’t allow you send your traffic directly to an affiliate program.

You can use these tools to help you build landing pages for your pay per click campaigns.

Landing Page Builder – http://www.landingpagebuilder.com – Free tool to help you build landing pages.

Google Publisher – http://www.googlepublisher.com/index.html – Offers a free and paid version. The paid version allows you to create unlimited pages and add your Google Adsense publisher ID.

2. Content Pages

Content will make your site sticky. This is especially effective if you choose to use some type of program like Google Adsense to monetize your site.

The easiest way to make your site sticky is to use articles. Make sure that the articles you choose are valuable to your readers and solve a problem.

You also want to choose keyword rich articles targeted to your market.

Orwell – http://www.portalfeeder.com/blog/ – Use this tool to search the article directories. It will also format the articles in HTML for you, saving you hours of coding.

3. HTML Editors

Choosing the right editor will determine how quickly you can get your site online.

If you don’t know how to write HTML, there are editors available to you that will do this for you.

NVU – http://www.nvu.com – This site building tool is similar to Dreamweaver or Front Page. You don’t need to know HTML to use it. Since it’s open source, it’s free. You can also use it on MAC and PC.

Easy Web Page Creator – http://www.easy-web-page-creator.com/ – This free tool will allow you to create web pages with a few clicks of your mouse.

4. Content Management Systems

If you plan to build a content rich website, you will find a content management system to be the best choice. With a few clicks of your mouse you can totally change the look of your site.

It’s also much easier to add and organize content.

The most important aspects of a content management system are ease of use and search engine friendly.

Open Source CMS – http://www.opensourcecms.com – This site allows you to try out all types of content management systems including blogs before you use them.

Since it’s open source, they’re all free to install and use.

5. Other Scripts

If the thought of creating or writing content makes you crazy, let others create it for you.

The easiest way to add content to your site is to offer an article directory. Then all you have to do is monetize and promote your new site.

Article Dashboard – http://www.articledashboard.com – is a free article script you can use to create your own article directory. It’s very easy to customize, and very search engine friendly. It also incorporates RSS, as well as email, allowing you to build a list, as well as promote in RSS directories.

Regardless of what solution you choose for building your website, make it search engine friendly, well organized, and rich in content and resources.

Choose your tools before you build your website, and you’ll build a better website. If you want to skip all of this and have someone build a killer website for you, check out G Squared Studios Web Design. They will do a great job.

Looking at Managed Hosting vs. Unmanaged Hosting

Own Your Hosting

If you own a large corporation, you have the internet infrastructure to host your own web servers. You have a team of IT professionals on call at all times to maintain and manage the site. You may even have web designers on staff to create new elements at any time an update is required. However, if you run a small business or even a medium sized operation, you probably don’t have these kinds of resources. So you need another option for hosting your website. For companies in Denver, managed hosting is a good option, and here’s why:

Unmanaged: It’s all Up to You

First of all, let’s look at unmanaged hosting. Unmanaged hosting is a term that is applied to the example we used when referring to large corporations. If you are hosting your own servers and taking care of all the software updates, hardware maintenance, and other necessities of this operation, you are using unmanaged hosting. There is no one else but you managing any part of the system.

Managed: Leaving it to the Pros

On the other side of the spectrum is managed hosting. This can take on a few different forms. Some people use the term managed hosting to mean any hosting that is in any way managed by someone other than the website owner. If this is the case, then when you sign up for paid hosting on the web, you are signing up to have someone else manage your hosting. Your website will be run on the server of the hosting company you choose.

managed hosting

You Get What You Pay For

You can select various levels of involvement with these paid hosting companies. Some people who are only looking to set up a sort of online brochure will use the templates provided by the hosting company to create their own basic five to twenty-five page website. Others hire a Knoxville web designer either through the hosting company or through another source to design a website from scratch that is suited for their clients’ needs and their marketing strategy.

Managed hosting, many businesses are finding, can also be more complex than this model. Today, you have the option of running your website with some partial ownership that is not available with the paid hosting companies. This method is called managed co-location and involves the rental of space and the use of someone else’s IT department.

The best of both worlds

Managed co-location works like this: You rent or purchase your own server machine and store it in a facility that has a dedicated server line for all serves stored in a single rack. The advantages to this set up are many. First, the cost of a high bandwidth DSL line is out of reach for most small businesses. But if several servers are sharing the same line, you can get faster speeds for less money. You also get better redundancy and higher security at a facility that is set up to run specifically for this purpose.

In addition, a managed hosting co-location will offer you the ease of a team of IT professionals who can install software updates and maintain hardware as well. So if you are looking to have more control over your hosting, check out the companies that offer co-location in your area.